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Yell announces partnership with Facebook to help local businesses raise their profile online
Yell • Apr 06, 2017
Yell today announces a new Facebook partnership and the launch of a unique and highly targeted social advertising product, aimed at helping local businesses harness the power of social.
The partnership will see Yell offer local businesses advanced targeting of Facebook users, with the guarantee that they reach those users a minimum of 8 times a month, which research supports as the optimum number of times to see a Facebook advert*.
With 90%** of consumers in the UK using smartphones and tablets to access Facebook, as well as making other digital searches, local businesses risk missing out on the opportunity to promote their services through facebook. This partnership enables them to take advantage of this large and captive audience.
Richard Hanscott, Chief Executive of Yell said:
“The social advertising market in the UK has seen unprecedented growth over recent years, but has typically been dominated by major brands who have the advanced capabilities to directly target customers.
Today’s announcement, and this strategic partnership, will provide local businesses with these same capabilities, thereby levelling the playing field and ensuring that they too can leverage the significant market opportunity Facebook offers’’.
The announcement follows Yell's continued position as the largest reseller of Google AdWords in the UK; reinforcing the company as the leading provider of managed digital advertising.
- ENDS -
* Facebook results June 2016
** GfK EMEA country profile study Dec 2015
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Yell Ltd exists to connect businesses and consumers via its leading marketplace for local services and offering managed digital marketing helping businesses to find, connect and sell to consumers online. Yell Ltd is a proud Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Meta Business Partner.
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