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Yell and The Why Agency win big at the FMBE Awards 2019
Yell • Sep 27, 2019
This year's Field Marketing and Brand Experience awards took place at Syon Park, the home of the Duke of Northumberland, on September 26th 2019.
Yell had appointed The Why Agency to create a consumer brand experience to align with the final ever delivery of the Yellow Pages across the UK. They delivered a series of Yell.com roadshows taking place in major shopping centres across the country throughout 2018.
The Why Agency shared their concept and results of the Just Yell roadshow campaign with the FMBE judging panel and were shortlisted for the awards in August. On the night, both The Why Agency and Yell were delighted to win three prestigious awards at the awards evening at Syon Park.
In total the Yell.com roadshows won three awards – the coveted ‘Best Use of Space’ Gold award which carries all the prestige of an FMBE award, with an extra prize of £25K worth of promotional space in one or multiple Network Rail stations. In addition, the Just Yell roadshows were also awarded bronze awards for Creative Intelligence, and Most Effective Roadshow.
Pete Barber, founder of The Why Agency commented: "What a fantastic night! A great result for a brilliant project that we all thoroughly enjoyed working on. This was one of those projects that truly demonstrates what can be achieved when agency & client are fully aligned with a shared creative objective. The team at Yell encouraged us to develop ideas that really connected consumers with the Yell.com brand and trusted our creative instincts to deliver something truly special".
Mark Clisby, CMO of Yell said: "As part of our transition from print to a purely digital business, it was vital to directly interact with consumers to help them understand how Yell.com can help them in a modern digital world. The Yell.com Roadshows were at the heart of this campaign, delivering great engagement in key locations across the UK with the use of competitions, local celebrities and the innovative ‘Just Yell' booth. We’re delighted to be recognised for all the hard work that both the Why Agency and Yell teams put in to make these roadshows a success."
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