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New Campaign urges Consumers to ‘Just Yell’ when in need of any service

Apr 05, 2023
  • Five years on from delivering the final printed copies of Yellow Pages, Yell’s new advertising campaign reminds consumers that they’re still on hand to help
  • The digital-first campaign will run in key areas in the North and Midlands, before rolling out across the rest of the UK
  • ‘Just Yell’ will also run across regional radio stations including Capital, Heart and Smooth


has launched a new ad campaign using its strapline of ‘Whatever you need, just Yell,’ to remind consumers that Yell is on hand to help whenever they need to find a local service, be it a plumber, decorator, solicitor or more.


The ‘Just Yell’ ad campaign focuses on how, since publishing the final editions of the 53-year-spanning Yellow Pages, Yell has evolved into a leading online marketplace for local services. Now connecting consumers with businesses online, it enables consumers to post job enquiries for businesses to respond to, message businesses instantly, access reviews and more. 


“Fill it. Paint it. Light it”, as one of the adverts states; “Whatever you need, just Yell.”

Whatever you need, just Yell artwork

With businesses able to create a free profile to appear across the Yell network which includes Apple, Amazon Alexa and Microsoft platforms, the aim is to drive their online visibility, helping connect more consumers with local businesses to meet their needs. 


Following a successful advertising trial in Newcastle last year which saw the area score the highest search volume behind London during that period, the ‘Just Yell’ campaign will run for an initial two-month period in the Midlands and North areas of the UK, before being rolled out across the rest of the UK. Digital ads will run across social, search, display and apps such as Nextdoor, while a radio ad will run on key commercial local radio stations including Capital, Smooth and Heart.


Luke Taylor, Co-CEO of Yell commented: “Yell has evolved a huge amount over the last decade - from saying farewell to the printed Yellow Pages to becoming a fully digital platform that helps millions of consumers find the right business for their needs wherever they are, across multiple devices.


“However, one thing remains the same: Yell helps connect consumers to local businesses, and after a positive advertising trial in Newcastle, we’re excited to roll this activity out further to keep supporting and building these connections.”



-ENDS-

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Yell Ltd exists to connect businesses and consumers via its leading marketplace for local services and offering managed digital marketing helping businesses to find, connect and sell to consumers online. Yell Ltd is a proud Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Meta Business Partner.


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Driving Experts at Yell Reveal the UK’s Top-Speed Camera Hotspots

27 Aug, 2024
New research by driving experts at Yell has revealed the UK’s top 10 speed camera hotspots and which regions are catching drivers out this summer. Looking at police records from every county across the UK between the periods of July 2023 and August 2023, the experts at Yell have revealed that Surrey takes the top spot for the most speeding violations in the UK with 22,811 between July and August 2023. In 2023, 203,801 people were found guilty of a speed limit offence - this is a decrease of 8% when compared to the previous year, but an increase of 85% since 2011. Across the UK, there are now around 7000 cameras on the road networks, catching drivers out across the country - from speeding violations to using a phone whilst driving, or parking illegally. Below, the driving experts at Yell have identified the top ten speed camera capitals in Britain: Top 10 UK regions with the highest number of speeding offences The UK’s number one speeding hotspot in the UK is Surrey with 22,811 speeding violations between July-August 2023 . Within Surrey, the speed camera hotspot that has been catching the most drivers on the road is the M25/M3 Junction. The location coming in second for the most speeding violations is West Mercia. West Mercia saw 21,266 speeding violations in the period of July-August 2023, with the M5 J8 SB speed camera catching the most speeding violations. The location coming in third highest for speeding violations is Nottinghamshire, with 16,400 violations being caught. The M1 North Bound between Junction 26 and 27, Notts has been identified as the location that catches the most speeding violations in Nottinghamshire between July-August 2023.

Expert Reveals How to Create a Wimbledon-Worthy Lawn at Home

01 Jul, 2024
Wimbledon kicks off on July 1st and is expecting around 54.3 million people to be watching the matches this year. With that many eyes on the revered courts, it is understandable why Brits will be attempting to replicate their own Wimbledon-worthy lawn at home this summer. In the run-up to the biggest tennis event of the year, search demand for “how to make your lawn green” has increased by 85% over the last 14 days. With this in mind, gardening experts at Yell have spoken to gardener and landscaper Simon Akeroyd to find out how to achieve a Wimbledon-worthy lawn at home this season. The most popular lawns in the world Wimbledon is a quintessentially British event known for its lush green courts that have been meticulously groomed for 15 months before the championships. The Wimbledon Centre Court is one of the most famous lawns in the world thanks to its nine tonnes of grass seeds being planted every year with precision, and daily maintenance that helps create the Perennial Ryegrass courts we see today. The most popular lawn in the world when looking at search demand is The Old Trafford Cricket Ground, with a monthly search demand of 8,000. Kensington Palace Gardens comes in second for the most popular lawn in the world, with a monthly search demand of 3,300. Taking third place is the Wimbledon Centre Court, which sees a monthly search demand in the UK of 2,200.

Data Reveals UK Cities That Are Paying the Most to Visit a Hairdresser in 2024

07 Jun, 2024
Research by Yell has found that Londoners are paying the highest rates to visit a hairdresser in the UK. The average price in the city is 42% above the UK national average of £130. Data reveals that the average cost across the UK to get a wash, cut and blow dry in 2024 is £48, whilst the average cost of the same treatment plus a colour service now sits at £130. Rising energy and business costs in 2024 have seen hairdressers' costs increase by over 20%. As salons try to recoup these costs, it’s been reported that over 64% will increase their prices over the next 3 months. In the third quarter of 2023 alone, Brits spent around £1.7 billion in the industry which had a value of £4.3 billion by the end of the year. With this in mind, looking at the most popular hairdressing services across the UK, hairdressing experts at Yell have identified the UK regions that are paying the most to visit a hairdresser in 2024. The Cost of Hairdressing Services by UK Region As Brits head off on their summer holidays, search demand for hairdressing services is on the rise. Besides December, the summer months between June and August see the biggest spike in searches for “haircuts near me” across the UK. Searches go from an average of 4,600 searches to 6,181 per month through the summer months. Searches for “hair colouring near me” also see an annual spike between June and August, jumping to 1,000 per month compared to 800, on average, at any other time of year. The team at Yell have looked into the most commonly asked-for hair services, taking into account the costs of a wash, cut and blow dry service, as well as the costs of a colour service. By combining the average costs of both of these services, they have revealed the highest and lowest-paying cities for both the combined service and the stand-alone services. Data reveals that the UK's average cost to wash, cut and blow dry in 2024 is £48, whilst the average cost of the same treatment plus a colour service now sits at £130. London was revealed to be the highest paying region for a wash, cut and blow dry plus a colour service. The average price in London is £184 which is 42% higher than the UK national average cost of £130. Coming in second was Glasgow, paying an average of £159 for a wash, cut and blow dry plus a colour service, which is 22% above the national average. Coming in third highest is Brighton, paying £155 which is 19% above the national average for a wash, cut and blow dry plus a colour service. The joint lowest-paying regions are Manchester and Nottingham, costing an average of £101, which is 22% below the national average.
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